2019
Website Design
Creative Direction
DTP Design
Marketing Materials
Grayfish Design
The challenge was to redesign the Juicy Juice website in order for the company to get more leeds through it. Besides this, the redesign had to provide a new creative direction for the company to work with for further marketing and design materials.
The website uses a very fun and friendly design style. It represents the company's spirit: STAY JUICY. Bold & bright colors paired with modern animations and soft corners all add to the juicy feel of the website. Alongside this, a very friendly and informal style of copy is used throughout the website.
The website uses animations and bright youthful colors to portray the company's image.
Everything throughout the website conveys the brand's image: fresh and juicy. This goes for popups as well.
Pastel colors and funky shapes continue to portray the brand's image.
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