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  • Year

    2019

  • Deliverables

    Visual Design

    Application Design

    Application Prototype

    Project Direction

  • Team

    Grayfish Design

    Hallmark EU

Making gifts Crowdfundable with Hallmark.

The challenge was to create an experience for Hallmark that would enable gifts to be crowdfunded in a fun and interactive manner. Think of it as the Kickstarter of personal gifts. This project was mostly aimed at users that are far away from their friends and family.

Launch Project
Hallmark Application Design

Engaging, inviting & beautiful.

A prototype for an app was created which allows multiple people to chip in for a gift in an easy, beautiful and engaging way.
It does this by allowing someone to start a project, and invite people to contribute. They can do this by donating, leaving a photo/video and/or writing a message.

Hallmark Style

User
centered
design.

User Research
Hallmark Style
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