2018
Website Design
Creative Direction
DTP Design
Marketing Materials
Clothing Design
Photography
Coming up with an idea and just doing it. That's what Grayfish Wear was all about. Creating a clothing line with minimalistic, high quality items that have a purpose: making people say YES!
Launch Project
The design style throughout everything that touches the brand aims to please these three principles. We wanted to make sure everyone felt invited to join the movement. Sparkling colours and pleasent copy were used to achieve this.
The website is straight forward and immediately gives the user the vibe of the brand. Only one button and the choice is theirs.
When receiving their shirt in the mail, people will be greeted by funky stickers and beautiful hand written thank you cards.
The shirts are simple and beautiful. Combining pastel-like colours and using the 'ton sur ton' method of adding a colour on top of the same colour result in unique and approachable designs.
The project's photography really captures it all; a simple, fun and bright brand that aims to be as inclusive as possible.
The brand aims to include everyone and stimulate them to say YES! to their dreams and fears. This goes for the brand's standpoint on love as well.
Quality was of utmost importance when portraying such a powerful message. All the shirts had the Grayfish logo embroidered with high quality cotton on a pre-shrunk and pre-washed 100% 190gsm cotton shirt with an Oeko-Tex 100 rating.
Everything that touched this brand and project was done and created with love. We are happy to see that the people who acquired the shirts are wearing it with the same feeling, love.
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